Infosys completes acquisition of Digital Experience and Marketing Agency, oddity – India Education | Latest Education News | World Education News

Infosys (NSE, BSE, NYSE: INFY), a global leader in next-generation digital services and consulting, today announced that it has completed the acquisition of oddity, a digital marketing, experience and commerce agency based in Germany. This follows the announcement made by the company on March 22, 2022.

The acquisition further strengthens Infosys’ creative, branding and experience design capabilities, and demonstrates its continued commitment to co-creating with its customers and helping them navigate their digital transformation journey. oddity brings Infosys a comprehensive service portfolio including digital-first brand management and communication, in-house production including virtual and augmented reality, experience design and e-commerce services as well as its configuration ready for the metaverse across Europe.

With Infosys’ earlier acquisition of WONGDOODY, which offers creative and marketing services, oddity will help global CMOs and enterprises thrive in a digital commerce world with complementary skills and expertise. As part of Infosys’ digital experience and design offering, oddity will become part of WONGDOODY, an Infosys company, and join its network of studios in Seattle, Los Angeles, New York, Providence, Houston and London, and design centers in five cities. in India.

Infosys is delighted to welcome Oddity and its management team.

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